Deezer is one of the world’s largest independent music experiences platforms, connecting fans with artists and creating ways for people to Live the music. The company provides access to a full-range catalog of high quality music, lossless HiFi audio and industry-defining features on a scalable platform available in 180+ countries. Founded in 2007 in Paris, Deezer is now a global company with over 550 people based in France, Germany, UK, Brazil and the US, all brought together by their passion for music, technology and innovation.
By building strategic partnerships in key markets across Europe and the Americas, Deezer keeps delivering brand value and end-user engagement across a wide variety of industries, including telecommunications, media, audio hardware and e-retail. As an industry thought leader, Deezer was the first platform to introduce a new monetization model since the inception of music streaming, designed to better reward the artists, and the music that fans value the most.
Discover our mission to help people be and belong through music — and how this translates for artists, partners, and fans alike. Click play to hear the Deezer leadership team present the company’s reimagined positioning an brand identity, along with innovative new features, and all the ways Deezer helps our users Live the Music.
Focus on selected, large music streaming markets where there is both a strong willingness to pay for music streaming services, and attractive user economics.
Deezer has historically built its business and reputation by capitalizing on the distribution opportunities offered by partnerships. Deezer’s go-to-market strategy is to replicate its historical partnership-led success in France and Brazil in other attractive music streaming markets.
In 2024, Deezer renewed key partnerships with TIM and FNAC Darty, confirming the value Deezer brings to its partners. Deezer also signed new deals with TF1+, DAZN, Tian OS & WIM.
Deezer is an experience services platform, with expression and connection as guiding principles to help artists, fans and partners to be and belong through music. In 2024, Deezer continued to innovate and expanded its “Purple Door” events internationally and launched the “Purple Club” in France, a new feature that invites fans to immerse themselves in unforgettable musical moments.
These efforts contributed to Deezer being named to Fast Company’s annual list of the World’s Most Innovative Companies in 2024.
Data-driven and ROI-based decision making with particular attention paid to pricing and marketing efficiency. Cross-selling into new verticals to expand lifetime value and streamlined operations to efficiently, to ensure profitable growth.
¹As of December 31, 2024
²Based on the latest number of subscribers published by MIDiA (as of September 30, 2024); excludes non-independent players part of larger conglomerates (Apple Music, Amazon Music, YouTube Music, Tencent Music, NetEase Music and Yandex)
³IFRS Consolidated Revenue for the year ended December 31, 2024