Our strategy and history

From a French tech start-up created in 2007, Deezer has become one of the earliest French unicorns and the second largest independent music streaming platform globally¹. Deezer is the home of music for fans and artists alike, and has developed a scalable and differentiated global platform, supported by its state-of-the-art product, and successful hybrid B2B/B2C business model. With its leading technological and research capabilities, unique partnership DNA, and longstanding relationships within the music ecosystem, Deezer is ideally positioned to play a key role in the continued development of the booming music streaming market.


Merger with I2PO Spac and listing on Euronext in Paris

Signing of partnership with RTL


Launched Deezer for Creators app

Launched Flow with moods

Appointment of new CEO


Launched Deezer’s Podcasts tab

Launched of synchronized Lyrics

Launched of Country geolocalization

New HQ in Paris opened its doors


New brand and logo update

Launched Spleeter

Deezer becomes a member of the Next40


€160m raised in funding from Access Industries, Rotana, Kingdom Holding, Orange and LBO France

Valued at €1bn, Deezer becomes one of the earliest French Unicorn



Launched Deezer NEXT to support emerging artists

Launched SongCatcher and voice control integration with Google Home

First global TV ad goes live

Partnership with Fnac Darty

Launched Deezer HiFi

Launch of UCPS initiatives


€100 million raised in funding

Access Industries and Orange become key shareholders

Launched Deezer family


Launched podcasts

New partnerships with BMW and Three


Launched signature Flow feature

New partnership with TIM Brazil

Launched first version of HiFi offer (formerly known as Elite and offered in partnership with Sonos)


Available worldwide


€70 million funding raised

Access Industries becomes a shareholder of Deezer

Partnership with +25 telecom companies

Available in Europe, Australia, Canada, New Eealand, 35 LATAM countries and 6 South East Asian countries


Distribution deal signed with Orange France


Launched paid premium and web offers


Blogmusik becomes Deezer


Daniel Marhely created Blogmusik

Deezer Drop

Discover our mission to help people be and belong through music — and how this translates for artists, partners, and fans alike. Click play to hear the Deezer leadership team present the company’s reimagined positioning an brand identity, along with innovative new features, and all the ways Deezer helps our users Live the Music.

Deezer’s growth strategy is based on four strategic pillars:

Key highlights

Full-range catalog
of high-quality music in lossless HiFi
total subscribers³
independent music platform globally¹
million revenue in 2022⁴
Leading B2B partnerships with Orange, TIM Brazil and RTL
Wide variety of potential partners for B2B deals
including video streaming providers, cable television, telecommunication companies, smart device manufacturers and other companies
employees worldwide

¹Based on the latest number of subscribers published by MIDiA (as of June 30, 2021); excludes non-independent players part of larger conglomerates (Apple Music, Amazon Music, YouTube Music, Tencent Music and NetEase Music)

²Source: MIDiA; retail revenue of subscription and audio ad-supported streaming

³As of December 31, 2022

IFRS Consolidated Revenue for the year ended December 31, 2022