Our strategy and history

Deezer is one of the world’s largest independent music experiences platforms, connecting fans with artists and creating ways for people to Live the music. The company provides access to a full-range catalog of high quality music, lossless HiFi audio and industry-defining features on a scalable platform available in 180+ countries. Founded in 2007 in Paris, Deezer is now a global company with over 600 people based in France, Germany, UK, Brazil and the US, all brought together by their passion for music, technology and innovation. 

By building strategic partnerships in key markets across Europe and the Americas, Deezer keeps delivering brand value and end-user engagement across a wide variety of industries, including telecommunications, media, audio hardware and e-retail. As an industry thought leader, Deezer was the first platform to introduce a new monetization model since the inception of music streaming, designed to better reward the artists, and the music that fans value the most.


New brand identity and logo

Launch of first comprehensive artist-centric music streaming model

New partnerships with Sonos and Mercado Libre


Merger with I2PO Spac and listing on Euronext in Paris

Signing of partnership with RTL


Launched Deezer for Creators app

Launched Flow with moods


Launched Deezer’s Podcasts tab

Launched of synchronized Lyrics

Launched of Country geolocalization

New HQ in Paris opened its doors


New brand and logo update

Launched Spleeter

Deezer becomes a member of the Next40


€160m raised in funding from Access Industries, Rotana, Kingdom Holding, Orange and LBO France

Valued at €1bn, Deezer becomes one of the earliest French Unicorn



Launched Deezer NEXT to support emerging artists

Launched SongCatcher and voice control integration with Google Home

First global TV ad goes live

Partnership with Fnac Darty

Launched Deezer HiFi

Launch of UCPS initiatives


€100 million raised in funding

Access Industries and Orange become key shareholders

Launched Deezer family


Launched podcasts

New partnerships with BMW and Three


Launched signature Flow feature

New partnership with TIM Brazil

Launched first version of HiFi offer (formerly known as Elite and offered in partnership with Sonos)


Available worldwide


€70 million funding raised

Access Industries becomes a shareholder of Deezer

Partnership with +25 telecom companies

Available in Europe, Australia, Canada, New Eealand, 35 LATAM countries and 6 South East Asian countries


Distribution deal signed with Orange France


Launched paid premium and web offers


Blogmusik becomes Deezer


Daniel Marhely created Blogmusik

Deezer Drop

Discover our mission to help people be and belong through music — and how this translates for artists, partners, and fans alike. Click play to hear the Deezer leadership team present the company’s reimagined positioning an brand identity, along with innovative new features, and all the ways Deezer helps our users Live the Music.

Deezer’s growth strategy is based on four strategic pillars:

Key highlights

Full-range catalog
of high-quality music in lossless HiFi
total subscribers¹
independent music platform globally²
revenue in 2023³
Leading partnerships with Orange, TIM Brazil, RTL and Mercado Libre
Wide variety of potential partners
including telecommunications, media, audio hardware, retail and other companies.
employees worldwide

¹As of December 31, 2023

²Based on the latest number of subscribers published by MIDiA (as of September 30, 2023); excludes non-independent players part of larger conglomerates (Apple Music, Amazon Music, YouTube Music, Tencent Music, NetEase Music and Yandex)

³IFRS Consolidated Revenue for the year ended December 31, 2023