From a French tech start-up created in 2007, Deezer has become one of the earliest French unicorns and the second largest independent music streaming platform globally¹. Deezer is the home of music for fans and artists alike, and has developed a scalable and differentiated global platform, supported by its state-of-the-art product, and successful hybrid B2B/B2C business model. With its leading technological and research capabilities, unique partnership DNA, and longstanding relationships within the music ecosystem, Deezer is ideally positioned to play a key role in the continued development of the booming music streaming market.
Focus on selected, large music and audio streaming markets where there is both a strong willingness to pay for music streaming services, and attractive user economics.
Implementation of partnership-first strategy in attractive music streaming markets to replicate historical successes in France and Brazil, as illustrated by the recent signing of a partnership in Germany with RTL. Deezer has identified a selection of key attractive markets to sign B2B deals including the United States, the United Kingdom, Canada, Italy and Spain totalling a market opportunity of $20 billion revenue in retail subscription and audio-ad supported streaming by 2027².
Focus our product innovation on building the home of music for fans and artists, unlocking the full potential of music through technology.
Data-driven and ROI-based decision making with particular attention paid to pricing and marketing efficiency. Cross-selling into new verticals to expand lifetime value and streamlined operations to efficiently support our strategic focus.
¹Based on the latest number of subscribers published by MIDiA (as of June 30, 2021); excludes non-independent players part of larger conglomerates (Apple Music, Amazon Music, YouTube Music, Tencent Music and NetEase Music)
²Source: MIDiA; retail revenue of subscription and audio ad-supported streaming
³As of December 31, 2022
⁴IFRS Consolidated Revenue for the year ended December 31, 2022