From a French tech start-up created in 2007, Deezer has become one of the earliest French unicorns and the second largest independent music streaming platform globally¹. Deezer is the home of music for fans and artists alike, and has developed a scalable and differentiated global platform, supported by its state-of-the-art product, and successful hybrid B2B/B2C business model. With its leading technological and research capabilities, unique partnership DNA, and longstanding relationships within the music ecosystem, Deezer is ideally positioned to play a key role in the continued development of the booming music streaming market.
Merger with I2PO Spac and listing on Euronext in Paris
Signing of partnership with RTL
Launched Deezer for Creators app
Launched Flow with moods
Appointment of new CEO
Launched Deezer’s Podcasts tab
Launched of synchronized Lyrics
Launched of Country geolocalization
New HQ in Paris opened its doors
New brand and logo update
Deezer becomes a member of the Next40
€160m raised in funding from Access Industries, Rotana, Kingdom Holding, Orange and LBO France
Valued at €1bn, Deezer becomes one of the earliest French Unicorn
Launched Deezer NEXT to support emerging artists
Launched SongCatcher and voice control integration with Google Home
First global TV ad goes live
Partnership with Fnac Darty
Launched Deezer HiFi
Launch of UCPS initiatives
€100 million raised in funding
Access Industries and Orange become key shareholders
Launched Deezer family
New partnerships with BMW and Three
Launched signature Flow feature
New partnership with TIM Brazil
Launched first version of HiFi offer (formerly known as Elite and offered in partnership with Sonos)
€70 million funding raised
Access Industries becomes a shareholder of Deezer
Partnership with +25 telecom companies
Available in Europe, Australia, Canada, New Eealand, 35 LATAM countries and 6 South East Asian countries
Distribution deal signed with Orange France
Launched paid premium and web offers
Blogmusik becomes Deezer
Daniel Marhely created Blogmusik
Discover our mission to help people be and belong through music — and how this translates for artists, partners, and fans alike. Click play to hear the Deezer leadership team present the company’s reimagined positioning an brand identity, along with innovative new features, and all the ways Deezer helps our users Live the Music.
Focus on selected, large music and audio streaming markets where there is both a strong willingness to pay for music streaming services, and attractive user economics.
Implementation of partnership-first strategy in attractive music streaming markets to replicate historical successes in France and Brazil, as illustrated by the recent signing of a partnership in Germany with RTL. Deezer has identified a selection of key attractive markets to sign B2B deals including the United States, the United Kingdom, Canada, Italy and Spain totalling a market opportunity of $20 billion revenue in retail subscription and audio-ad supported streaming by 2027².
Focus our product innovation on building the home of music for fans and artists, unlocking the full potential of music through technology.
Data-driven and ROI-based decision making with particular attention paid to pricing and marketing efficiency. Cross-selling into new verticals to expand lifetime value and streamlined operations to efficiently support our strategic focus.
¹Based on the latest number of subscribers published by MIDiA (as of June 30, 2021); excludes non-independent players part of larger conglomerates (Apple Music, Amazon Music, YouTube Music, Tencent Music and NetEase Music)
²Source: MIDiA; retail revenue of subscription and audio ad-supported streaming
³As of December 31, 2022
⁴IFRS Consolidated Revenue for the year ended December 31, 2022